The world demands packaging that performs better, wastes less, and adapts faster. Aura Global accelerates progress, turning complexity into clarity and challenges into opportunities, for forward-thinking retailers and brands.
Our technology is our engine, our insights guide decisions, our consultancy connects ambition to action, and our brand expertise is the spark that brings it all to life. We transform packaging into a value driving innovation that fuels growth, protects brands and delivers positive impact.
Our strengths
We offer a unique blend of strategic consultancy, world-class technology and high impact brand activation; through one connected, global team.
Brand
Creating brilliant brand packaging.
We’re all about brand impact and consistency, helping global retailers and brands achieve sustainable commercial growth. Our specialist teams deliver this through engaging creative, right-first-time graphics, color and print management with legal integrity.
We deliver distinctive, consistent design systems and specifications that elevate brand presence across portfolios, categories and markets – from strategy and concept through to artwork, color, and supplier enablement.
Our Brand services include:
Consultancy
Pioneering packaging strategy.
We develop sustainable roadmaps to futureproof your packaging in line with your brand strategy and the evolving legislative landscape.
Whether you’re a retailer, brand owner or product manufacturer, our experienced team provides clarity and guidance across the entire value chain.
Our Consultancy services include:
Technology
Empowering data driven decisions.
Our connected eco-system provides real time data that enables you to make the right decisions for your business and our planet. We develop and manage platforms that streamline complexity for efficient measurement at scale, saving you time and money.
Our Technology solutions include:
- e-halo Packaging sustainability data management
- e-flow Seamlessly streamline packaging design & artwork
- e-palette Accurately manage your color inventory
- e-valuate Enhance efficiency in packaging reporting
Insights
Illuminating future opportunities.
We reveal the future of packaging through macro trend interpretation, horizon scanning, workshops and consumer education.
As a leading authority on sustainable packaging, we leverage knowledge and data to deliver the insights needed to help you anticipate risk, seize opportunity and stay future‑ready.
Our Insights services include:
- Data Management
- Macro Trend Interpretation
- Horizon Scanning
- Workshops
- Education
Latest news
Why packaging professionals must prepare for 2050, starting today
If there’s one message I’ve been sharing with clients, partners, and peers this year, it’s this: we’re not planning for the next three years - we’re planning fo…
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EPR: How we can help
From understanding your requirements to ensuring you can report on a day-to-day basis, we help you stay EPR compliant.
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Looking ahead: Packaging design trends for 2025
As we reflect on an inspiring year of design in 2024, we can already feel a shift in the air for what’s next in 2025. This year has been all about blending nost…
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Turning color management challenges into opportunities in packaging.
As packaging evolves at breakneck speed, with sustainability, digitalisation, and globalised production reshaping every part of the value chain, color managemen…
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