Colour plays a critical role in packaging. It influences perception, communicates brand identity and helps to attract consumer attention.
Our leading digital print quality program, e-palette, combines cloud-based technology and a global team of 300 color experts to help businesses deliver color accuracy at scale, across every single product launch.
- Create, communicate and deliver packaging color standards in the most efficient and sustainable way possible.
- Empower your designers, brand managers and packaging manufacturers.
- Ensure colors are achievable on specific substrates using specific inks.
- Easily manage color consistency, digitally, across your whole brand portfolio.
What are the benefits?
Protect brand equity:
With consistent color standards across all geographical markets and substrates.
Color alignment:
Deliver color target alignment and transparency throughout the value chain.
Drive packaging efficiency:
Reduce packaging waste and drive future improvements using a database of production performance.
Harness sustainable practices:
Reduce the environmental impact of pre-press and the production processes.
Deliver color precision, every time, anywhere.
- Digital library: To drive a common approach to brand design.
- Upstream feasibility testing: To ensure that colors can be accurately produced across any substrate.
- Set color strategies: To create standards that can be matched in the most efficient way.
- Ensure compliance: To your digital color library across your global supplier base.
- Database of production performance: To drive continuous improvement.
