Subway enlisted the help of Aura’s packaging consultancy team to help secure solutions for two key challenges on the horizon.
Client: Subway.
Consultancy
Subway enlisted the help of Aura’s packaging consultancy team to help secure solutions for two key challenges on the horizon, including:
- Upcoming Extended Producer Responsibility (EPR) frameworks with eco-modulation across Asia-Pacific, the Middle East and European territories.
- Widening bans on single-use plastics, with a focus on food service packaging, creating an increased requirement for recycled content integration.
We analyzed packaging regulation implications and reviewed post-consumer recycled material (PCR) potential/availability, waste hierarchy and closed-loop models.
- An evaluation of the brand’s current packaging portfolio was also conducted, plotting results against individual market legislation. This allowed us to recommend changes and priorities by SKU.
- It also included regional complexities and a laser focus on key areas of legislation including EPR, eco-modulated fees, single-use plastic bans and labeling requirements.
Aura recommended actions and timeframes to ensure Subway’s current and future compliance and tax/fee mitigation. We also developed a regional strategy, focussing on environmental/packaging targets.
As a result:
- This work provided the catalyst for voluntary and industry-led commitments and it underpinned the strategic roadmaps to 2025 and beyond.
- Such as the phasing out of many single-use plastics, up to 75% recycling rate of plastics by 2023 and standardization of EPR frameworks.
Impact: A regional sustainable packaging strategy for voluntary and industry-led commitments.
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