Castrol briefed us to produce sustainable, recyclable packaging designs.
Client: Castrol.
Consultancy
Castrol tasked the Aura consultancy team to ensure its packaging would be sustainable and recyclable now and in the future.
To support Castrol, we delivered a bespoke program of activity.
We created a packaging strategy that addressed the complex legislative landscape and ensured compliance for Castrol.
We offered worldwide support for the industry, focusing on a circular packaging economy and end-of-life (EOL) collections.
We designed solutions suitable for domestic and trade customers, as well as advising on material selection and availability and end-of-life (EOL) labeling.
Through Aura’s packaging consultancy, Castrol has secured numerous benefits.
As a result:
- Significant carbon and single-use plastic reduction.
- Efficiency improvements and reduced product waste.
- New innovative designs with additional branding opportunities.
Castrol is now an industry leader in its packaging sustainability journey.
The innovative designs created significant waste reductions and efficiencies.
Claire House, Sustainability Products & Services Manager