To improve sustainability across the core range through a full redesign and tonal refresh of the SDA category, adding much‑needed personality.
Client: Russell Hobbs part of Spectrum Brands
Creative
Sustainability
To review and rethink how to improve sustainability across the core range as part of a full redesign and tonal refresh of the small domestic appliance (SDA) category; injecting much-needed personality to the range.
Following a full sustainability assessment of the entire range, we incorporated all findings into the creative brand brief. Our proposed brand story leveraged the emotional connection between Russell Hobbs kitchen products and their place in daily life. Using a fun and emotive narrative with lines such as “Let there be toast” and “We get life” we show the value they bring.
A full range redesign with new illustration style and photography; along with recommendations on how to reduce pack sizes to accommodate the product and fittings securely and safely; which in turn would ensure more products in shipping containers; to ultimately reduce carbon footprint. Plus a proposal on sustainable materials for inner packaging.
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