As a global retailer, Amazon required packaging compliance across multiple markets including recyclability evaluation and the necessary end-of-life labeling.
Client: Amazon.
Technology
Amazon also needed to navigate upcoming Extended Producer Responsibility (EPR) legislation, growing fees and the complexities of supply chain transparency.
To measure progress against targets and commitments in these areas, the business required a technical solution that would deliver live, accurate baseline packaging data.
Our packaging consultants and technology team worked closely with Amazon:
To scope their requirements, sustainability commitments and legislative obligations.
Next, we utilized our e-halo platform to capture granular level packaging data and grant the business more granularity accuracy and transparency for all packaging specifications.
e-halo enables Amazon to immediately evaluate the recyclability of their packaging and confirm the correct on-pack labeling for multiple European markets whilst reporting on at risk attributes within their packaging that may pose a legislative risk.
A full reporting suite was implemented to forecast costs and report on packaging compliance.
Through our work with Amazon, Aura delivered:
- Live, accurate packaging data for pro-active analysis.
- Swift identification of compliance risks.
- Significant time savings with automated evaluation of packaging recyclability and on-pack labeling.
Instant evaluation of recyclability in multiple countries by e-halo is a game changer for us.
Bejal Patel, Senior Packaging Program Manager