Led by ambitious founders Tom and Nick, the brand had grown beyond pea-based products, so it was time for a refresh to attract both current dairy and dairy alternative consumers, in an increasingly crowded sector.
Client: Mighty.
Creative
Graphics
To shift the brand from Mighty Pea to Mighty.
Led by ambitious founders Tom and Nick, the brand had grown beyond pea-based products, so it was time for a refresh to attract both current dairy and dairy alternative consumers, in an increasingly crowded sector.
The products are delicious and better for the planet, full stop. This design communicates this positivity, combined with reassuring dairy category codes, converting curious, but nervous, dairy users who want to make a small change towards sustainability, without compromise.
The strength of the branding delivered immediate national listings in Sainsbury’s, Wholefoods, Holland & Barrett and Marks & Spencer when it launched. The refreshed brand is now present across all major UK grocers and growing internationally with listings across Europe.
You may also be interested in:
Flora Food Group: Plant-based perfection
Driving global brand equity for the world’s biggest plant food CPG.
Read More
Aldi Gastro – Premium ready meals infused with artisanal flair.
Brand design and repositioning to reach a wider audience.
Read More
Walmart: Making Parent’s Choice the right choice.
Brand repositioning and redesign.
Read More
Newton’s Appl Fizzics: Timeless packaging design.
Bringing science and creativity together.
Read More